Why Twitter/X Will Be The Largest Social Network

By Josh Bobrowsky

Background

Elon Musk recently purchased Twitter in October 2022 and took the company private for the price of $44 Billion.

Since going private:

• Elon has hired a new CEO

• Massively reduced staff

• Changed the algorithms

• Renamed the company X

• Been highly active through his personal account

• Added quality video streaming

During this time period there has been a large shift in transparency, expectations and how the platform operates.

X is now making dramatic changes to compete with traditional media and news stations.

Why paying content creators is key

Recently, X introduced an initiative to share advertising revenues with content creators. This is an incredibly powerful and logical step to get X to the next level of social media.

Previously written social media platforms kept all the advertising revenue while the users generated content. Facebook, Twitter, Quora all the same, users do the writing, the platforms take the profits.

This is in stark contrast to platforms that share video advertising revenue like YouTube and Twitch.

Revenue sharing is game changing.

X users can now earn a full time income by creating content. This helps the platform scale as users put in more effort to create better content. A virtuous cycle.

In other words, rather than taking 100% of the revenue, you split it with the people who create the content and grow the overall size of revenue for all parties.

A true win win.

New Objectives

• Blue Checks: Prior to Musk taking over X blue check marks were arbitrarily given out. There was no exact measure of who was notable and who was not. Now there is a clear $8 a month subscription. This sounds small but it gives a level playing field that people know why someone has a check mark. I believe this is very important.

• Business class: You can now sign up for $1,000 a month X membership for your business, it gives you 2x the reach and allows your brand to grow through the X platform.

• Transparency: X has put a large focus towards a transparent platform. This is still a work in progress. Previously, there were unknown variables like shadowbans which Twitter had said did not exist.

• Video Content: You can now live stream on the platform. This includes long format interviews with people like Tucker Carlson.

What is next

Musk has stated the goal is to go beyond just a social media platform and to be an everything platform. This will be news, business, social, payments and more.

Previously Musk had wanted to make PayPal a banking platform. In the early days of PayPal Musk initially wanted to call PayPal “X”.

It is not out of the question that X can serve as a new form of bank in the future as well.

Conclusion

X is on a path to be the most powerful social media platform in the world. This is just the first step in making X the everything app. I highly suggest spending time for interacting with X to see the value for yourself. There are massive opportunities to grow your personal brand as well as your business.

This is just the start.

Cheers

Josh Bobrowsky